SITKA Gear Expands into Fishing with Purpose-Built Apparel Systems

Picture courtesy of SITKA

Sitka Gear, the Bozeman, Montana–based mostly technical searching attire firm, has launched Sitka Fish, a brand new line of efficiency fishing attire designed to work throughout all waters. The enlargement marks the model’s transfer from a seasonal searching focus to a year-round outside attire firm.

The launch isn’t a stretch for the model—Sitka says 70 % of its present prospects already establish as anglers. With practically 58 million fishing contributors in the US, the corporate sees a big hole in purpose-built fishing attire.

“Fishing is greater than a pastime for our prospects—it’s a part of how they stay,” stated Matt Carara, Product Line Supervisor at Sitka Gear. “With Sitka Fish, we’re delivering gear that removes boundaries to the pursuit of fishing, so anglers can concentrate on connecting with the fish, the setting, and the folks round them.”

The Lineup

The preliminary product vary is headlined by three methods:

Crosscurrent Wading System. A stockingfoot wader constructed with four-layer Gore-Tex Professional development, obtainable in zip and non-zip configurations ($800–$1,000). Objective-built wading boots ($249 felt, $299 rubber) characteristic replaceable traction methods, quick-drying supplies, and development geared toward surviving moist/dry cycles.

CAT-5 Jacket and Bib. A rain-and-wind system ($500 every) utilizing Gore-Tex with Stretch know-how, designed to take care of casting and netting mobility whereas delivering waterproof safety.

Guard Solar Hoodie ($99) and Guard LS Shirt ($129). Heat-weather layers with built-in UPF 50+ solar safety and Insect Defend remedy.

The complete product vary is offered at sitkagear.com/fish, in Sitka Gear retail places, and at choose specialty retailers nationwide.

Movies

To showcase the gear throughout a spread of fisheries, Sitka produced 4 brief movies: “A City Known as Sitka” (steelhead in Alaska), “Feathers to Fins” (turkey and allow within the Yucatán), “Casting for Ghosts” (musky within the Midwest), and “Kings to Giants” (tarpon and largemouth bass in Florida). The movies will roll out from February via June 2026.

Conservation Partnerships

Sitka Fish launches with 5 conservation partnerships: Theodore Roosevelt Conservation Partnership (public water entry), American Rivers (river safety and restoration), Keep Fish Wet (science-based catch-and-release training), Captains for Clean Water (Everglades and clean-water restoration), and Backcountry Hunters & Anglers‘ Armed Forces Initiative with the Chesapeake Bay Basis (habitat restoration).

“At Sitka, conservation is just not a marketing campaign—it’s core to how we present up within the outside,” stated Lindsey Davis, Director of Conservation at Sitka Gear.