Soča Launches New Line of Fly-Fishing Apparel for Women

The Solar Shirt (left) and The Button Down are among the many preliminary product choices of an organization designed to provide feminine anglers trendier, extra modern selections.

4 childhood associates who reconnected by means of their love of fly-fishing have launched a brand new model geared toward what they see as a niche available in the market. Named for the river in Slovenia the place they made their inaugural angling journey, Soča goals to provide feminine anglers somewhat extra style of their journey attire:

Throughout our adventures on the river, we recognized a big hole within the out of doors attire market: high-quality, well-designed fly-fishing clothes particularly created for ladies by ladies. . . . Our mission with Soča is to bridge the hole between style/fashionable and performance/mountain rugged for ladies’s fly fishing attire.

Click here to see Soča’s initial product line