Once I was at Orvis, for a number of years I ran a vacation marketing campaign known as “Second of Chill,” which was a collection of brief movies designed to assist customers pause and de-stress from the frantic tempo of the vacation season and hook up with the pure world. This video from Poland’s Wkra River would have been an ideal match, as the outline of the video makes clear:
Mist over the Wkra River. No rush. No phrases. Simply the rhythm of the river and the quiet of fly fishing. This movie is an invite to pause — to breathe with the water, to really feel the calm that solely nature can provide at daybreak. A second away from noise. A second the place silence flows.
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